EBay is getting in on Linsanity with a front-page header leading shoppers to approximately 460 items up for auction currently. But search for “Jeremy Lin” on eBay and over 20,000 items come up. The disparity may stem from either sellers listing Lin’s name on unrelated products (for shame!) or not categorizing their items properly.
Recently Jeremy Lin filed for a trademark on “Linsanity” — along with everyone else in the capitalist world. Yes, he was beaten to the punch here in the U.S., and apparently there’s also a squabble brewing in China over who’ll get to profit off Lin’s name. Experts say he may be able to knock out other people’s applications and claim the term for himself, but it may cost him.
Lin perhaps could have stopped Ben and Jerry’s “Taste the Lin-Sanity” ice cream with fortune cookies (test marketed at the Harvard Square Ben & Jerry’s in Cambridge) by speaking up on his own, but public protests made the company apologize and swap the fortune cookies out for waffle cone pieces.
Spurred by the race-specific, and sometimes offensive, comments, graphics, headlines, and stories concerning Lin, the Asian American Journalists Association released guidelines for coverage of Lin. Here’s their complete release. If only everyone would read it and take it to heart.
AAJA MEDIA ADVISORY ON JEREMY LIN NEWS COVERAGE
As NBA player Jeremy Lin’s prowess on the court continues to attract international attention and grab headlines, the Asian American Journalists Association (AAJA) would like to remind media outlets about relevance and context regarding coverage of race.
In the past weeks, as more news outlets report on Lin, his game and his story, AAJA has noticed factual inaccuracies about Lin’s background as well as an alarming number of references that rely on stereotypes about Asians or Asian Americans.
Please give careful consideration to the following tips to ensure fair, accurate and sensitive portrayals of Lin and others who are Asian American.
AAJA and AAJA MediaWatch stand ready to assist any news organizations that have questions or concerns about news coverage and race. We all have the same goal: good journalism.
Stop to think: Would a similar statement be made about an athlete who is Caucasian, African American, Latino or Native American?
Use caution when discussing Lin’s physical characteristics, particularly those that feminize/emasculate the Asian male (Cinderella-story angles should not place Lin in a dress). Discussion of genetic differences in athletic ability among races should be avoided. In referring to Lin’s height or vision, be mindful of the context and avoid invoking stereotypes about Asians.
1. Jeremy Lin is Asian American, not Asian (more specifically, Taiwanese American). It’s an important distinction and one that should be considered before any references to former NBA players such as Yao Ming and Wang Zhizhi, who were Chinese. Lin’s experiences were fundamentally different than people who immigrated to play in the NBA. Lin progressed through the ranks of American basketball from high school to college to the NBA, and to characterize him as a foreigner is both inaccurate and insulting.
2. Lin’s path to Madison Square Garden: More than 300 Division I schools passed on him. Harvard University has had only three other graduates go on to the NBA, the most recent one being in the 1950s. No NBA team wanted Lin in the draft after he graduated from Harvard.
3. Journalists don’t assume that African American players identify with NBA players who emigrated from Africa. The same principle applies with Asian Americans. It’s fair to ask Lin whether he looked up to or took pride in the accomplishments of Asian players. He may have. It’s unfair and poor journalism to assume he did.
4. Lin is not the first Asian American to play in the National Basketball Association. Raymond Townsend – who’s of Filipino descent – was a first-round choice of the Golden State Warriors in the 1970s. Rex Walters, who is of Japanese descent, was a first-round draft pick by the New Jersey Nets out of the University of Kansas in 1993 and played seven seasons in the NBA; Walters is now the coach at University of San Francisco. Wat Misaka is believed to have been the first Asian American to play professional basketball in the United States. Misaka, who’s of Japanese descent, appeared in three games for the New York Knicks in the 1947-48 season when the Knicks were part of the Basketball Association of America, which merged with the NBA after the 1948-49 season.
“CHINK”: Pejorative; do not use in a context involving an Asian person on someone who is Asian American. Extreme care is needed if using the well-trod phrase “chink in the armor”; be mindful that the context does not involve Asia, Asians or Asian Americans. (The appearance of this phrase with regard to Lin led AAJA MediaWatch to issue a statement to ESPN, which subsequently disciplined its employees.)
DRIVING: This is part of the sport of basketball, but resist the temptation to refer to “an Asian who knows how to drive.”
EYE SHAPE: This is irrelevant. Do not make such references if discussing Lin’s vision.
FOOD: Is there a compelling reason to draw a connection between Lin and fortune cookies, takeout boxes or similar imagery? In the majority of news coverage, the answer will be no.
MARTIAL ARTS: You’re writing about a basketball player. Don’t conflate his skills with judo, karate, tae kwon do, etc. Do not refer to Lin as “Grasshopper” or similar names associated with martial-arts stereotypes.
“ME LOVE YOU LIN TIME”: Avoid. This is a lazy pun on the athlete’s name and alludes to the broken English of a Hollywood caricature from the 1980s.
“YELLOW MAMBA”: This nickname that some have used for Lin plays off the “Black Mamba” nickname used by NBA star Kobe Bryant. It should be avoided. Asian immigrants in the United States in the 19th and 20th centuries were subjected to discriminatory treatment resulting from a fear of a “Yellow Peril” that was touted in the media, which led to legislation such as the Chinese Exclusion Act.
FOR ADDITIONAL INFORMATION
See AAJA’s “All-American: A Handbook to Covering Asian America”