Rome was not built in a day.  And neither were the X Games.

Setup for the X Games (they start up today, June 28, and run through July 1) was noticeable at the L.A. Live area in downtown Los Angeles as far back as the fist week of June, during E3.  Large tents were erected to shield the work from prying eyes.

A week later, during the L.A. Film Festival, new structures began appearing on a daily basis, and workmen competed for attention with Hollywood stars such as Keira Knightley, Matthew McConaughey, and Channing Tatum.

X Games is taking over that area.  Completely.  But as I note in a forthcoming Hyphen article, it’ll have to make at least some room for Anime Expo (AX).  That 21-year-old tradition takes place almost at the same time — starting just a day later, June 29, at the nearby L.A. Convention Center, and finishing up July 1.  Downtown LA is in for a wild ride.

The Games begin Thursday with the X Fest, held outdoors. Booths,  installations, and activities are open to the public.

On the Event Deck, upstairs from the parking garage, practices for BMX and Skate Park and Street take place while Big Air Practice goes on outside.

That evening competition amps up with Skateboard Big Air Elimination and Moto X Freestyle Final, the latter inside the Staples Center.

Friday, the day of the Anime Expo opening, Hometown Heroes and the women skateboarders compete for medals.  Other finals are BMX Street, Skateboard Big Air, Moto X Best Whip, Moto X Step Up, and Moto X Best Trick Final.

The weekend is packed with a smorgasbord of events, including rally car racing.

 

And this is the coolest: For the first time, Hot Wheels and the X Games team up for The Hot Wheels Double Loop Dare.  Drivers in a Hot Wheels double loop at X Games Los Angeles 2012 will attempt to break a world record for racing two vehicles through a six-story double vertical loop.  Two drivers will accelerate to 52 mph, enter a 66-foot tall loop, and hit seven-times-normal gravity as they drive through the loop.

Team Hot Wheels – Double Loop Dare at X Games Teaser

X Games RallyCross competitor and two-time Formula Drift champion Tanner Foust will constitute Team Yellow.  Hollywood stunt driver Greg Tracy will be Team Green.

To create the loop, experts spent countless hours researching and testing the right vehicles, conducting G-force testing and doing design planning, modeling, and analysis.

I haven’t received word of my press credentialing yet, but I hope to be there; I’ve broken out my new Sony S Tablet (won it at CinemaCon) to take vids and photos of all the action.

 

–Ken Choy

June Czerwinski photos

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