Virtual Reality, Online Networks, and New Platforms highlight the first day of panels at Digital Hollywood 2016. With a new venue of the Skirball Center, DH ’16 will spend much of May 3 with panels navigating the innovations of new media, both technologically and as burgeoning platforms. I’ve always maintained that there is a disconnect with those in traditional media who fail to neither capitalize nor truly comprehend the nature of engagement of New Media. Instead, they attempt to bend the wills of New Media into a weird amalgamation of Traditional Media. Often it doesn’t work.
A must-attend then for those who haven’t truly gotten is is the Social Content, Viral Campaigns, and Advertising Panel at 3:45 in the Haas Conference Center. On the panel will be:JR Griffin, Vice President of Digital Brand Partnerships, FremantleMedia North America; Maria Weaver, SVP and head of sales of Interactive One (iOne), Radio One/TV One; Adam Wilensky, Executive Director, Marketing, Fox Digital Entertainment; Andrew Solmssen, Managing Director, POSSIBLE, Los Angeles; Kirstin Benson, Editorial Director, WhoSay; Tania Yuki, CEO, Shareablee; and Marc Karzen, CEO, RelishMIX, Moderator.
Traditional Media won’t be left out on the first day. An important panel will be TV/Film/Video – Developing Strategies and Partnerships – Developing Hollywood Content as Brand and Franchise with panelists Scott Weintrob, Director, Top Gear (TV Series), Commercials for Audi, Ford; Brandon Schultz, President, Street Legends Ink; Basil Shadid, Executive Producer of Video, Rational Interaction; John Reding, VP of Business Development, Vin Di Bona Productions; Saul Goldberg, Vice President, Head of Unscripted Television, Covert Media; John Attanasio, Co-Founder, Feldspar Ventures; and Kimberly King-Burns, Partner, convergenz/solutions, Moderator.
There’s more on tap thru the week along with The Women’s DigiFest and the Genii Awards.
Here are the conference tracks:
I. Virtual and Augmented Reality – From Sense of Presence to Full Embodiment
II. Internet TV: The Disruption – OTT – Phones – Tablets – PC – TV
IV. The Artistic Creators – Directors – Technologists – Actors – Producers – Performers – Writers
V. Finance Hollywood – Investment – Funding – Packaging
VI. The Women’s Summit & Festival – Content – Discussion – Recognition
VII. Hollywood Advertising – Brands – Agencies – Networks – Platforms
VIII. Social TV – Smart Mobile: Hollywood = Tablets – Phones – TV – PCs