I enjoyed the Licensing University track at Licensing Expo last year. Educational and fun, the seminars were full of useful information for those dipping their feet and those firmly entrenched in the licensing waters. If you attend a session, you can also log into the portal where all the slides and presentational material for all the sessions can be downloaded.

This year, a session on “Building an Entertainment Licensing Program from Scratch” will be offered.

Russell Brown of Valiant Entertainment and Steven Heller of The Brand Liaison will appear.

Licensing U make take you away from the floor, but it’s totally worth it. It’s included in an All-Access pass for $170.

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Licensing Expo and Russell Brown also made a short video about the session.

 

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